Meyer Corporation is one of the largest, most innovative cookware companies in the United States. Their well-known brands include Anolon, Circulon, Farberware, Kitchenaid and Silverstone.

The goal of the redesign was to reflect the caliber and beauty of the cookware they manufacture. The site also needed to act as a portal for consumers seeking more information on each of the brands, yet maintain a cohesive look despite the unique look for each of the different brands.