Switzer Communications is a public relations firm specializing in high-growth technology companies. On the cutting edge and in the media, they needed a brand with flair. The challenge was to create an identity that was fun and innovative, but also professional and enduring.

We created a comprehensive branding strategy that included a new logomark, tagline, website redesign, and other marketing materials. An upside-down "i" in "Switzer" conveyed playfulness, while the ripple effect of the dot in the "i" emphasized Switzer’s ability to make waves. The result was a brand that is both irreverent and powerful.