Jay Mercado is a San Francisco-based painter who needed a website that could act as a portfolio and gallery to showcase his paintings. He also needed a creative and distinct identity for marketing purposes.

We started by creating a logomark that mimics a produce sticker to complement his subject matter, which is predominantly fruit. We identified a palette and backgrounds to best showcase his work. His new website, signage, and collateral material present his art through the lens of an appealing and professional brand.